Feya Wu After class (Assignment - NetArt 02)

Zifei Wu

Education

Beijing Normal-Hong Kong Baptist University (BNBU) | Zhuhai, China

09/2023 - 06/2027

Bachelor of Communication (Honours) in Animation and Interactive Media

  • Academic Honors: President’s Honour Roll (Fall 2023, Spring 2025, Fall 2025, Spring 2026); Dean’s List (Fall 2024)
  • Awards: Gold Prize, Student Leadership Path Programme (05/2026); Bronze Prize, Student Leadership Path Programme (05/2025); Second Class Scholarship (11/2024)

Selected Creative & Interactive Projects

Around the Table - An Interactive Visualization of Family Relationships

08/2026 - 10/2026

Independent Interactive Designer & Developer

  • Conceived and developed an interactive 3D website inspired by the traditional Chinese family round table, designing a questionnaire to capture users’ perceptions of closeness, influence, support, conflict, and attention within their families
  • Translated questionnaire responses into changes in the table’s 3D geometry, including its contours, surface terrain, and legs; designed user interactions and iteratively refined the JavaScript prototype using AI-assisted coding tools

Out of Focus - Practising Attention Through Distraction in VR

02/2026 - 07/2026

VR Experience Designer & Developer

  • Designed and developed a VR cinema experience that simulates disruptive audience behaviors, allowing participants to experience and review attention shifts and reflect on how their own actions may affect others in shared public spaces.
  • Built and tested a VR prototype in Unity using C#, implementing head-orientation-based attention detection and particle-based scene disintegration and reconstruction to visualize shifts in attention

Two-Player Cooperative Character Control Game

06/2026

Game Designer & Developer

  • Co-developed a playable Unreal Engine 5 game prototype in which two players controlled the left and right legs of a single character through alternating keyboard inputs
  • Built and tested character movement and interaction systems, including Two Bone IK leg animation, raycast-based targeting and pulling, surveillance-camera detection, and dual-view aiming

Shadow Puppet Character Design Project

02/2026 - 05/2026

Shadow Puppet Troupe Lead & Character Designer

  • Designed a shadow puppet character and reviewed other troupe members’ designs to maintain a consistent visual style across the production
  • Showcased the troupe’s shadow puppet designs at the 2026 Fifth National Shadow Puppetry Exhibition and Performance; received the Best Shadow Puppet Prop Design (Production) and Best Exhibition awards

ECHOSTAGE - Concert Fans’ Social Hub

07/2025 - 12/2025

Independent UI/UX & Interaction Designer

  • Researched concertgoers’ needs before, during, and after concerts through competitor analysis, a nine-person focus group, and user journey mapping; conducted card sorting to explore and refine design concepts
  • Designed a high-fidelity interactive prototype in Figma featuring seat-view previews, ticket reminders, AR-based venue navigation, fan matching, and post-concert memory sharing; created the brand character Tripy

Campus AR Exploration

12/2025

AR Interaction Designer & Developer

  • Designed AR interfaces and developed an interactive campus exploration prototype using Unity, C#, and Vuforia, featuring landmark recognition, virtual 3D overlays, and a points-based exploration system
  • Implemented navigation between exploration scenes and an image-triggered AR basketball mini-game with tap-to-shoot controls

Shared Fridge Management App

12/2025

UI & Interaction Designer

  • Co-designed a shared-fridge mobile app concept featuring a visual fridge interface and drag-and-drop food management to simplify inventory tracking in shared living spaces
  • Designed the visual style and developed a high-fidelity interactive prototype in Figma, incorporating food expiry alerts, ownership tracking, and shared editing features

Fu Hao Owl Zun-Inspired Cultural Merchandise Design

06/2025 - 07/2025

Concept Artist and 3D Modeler

  • Collaborated in designing a decorative figurine inspired by the Fu Hao Owl Zun, completing concept sketches, colouring, and 3D modelling using Maya and Nomad Sculpt
  • Advanced to the BNBU campus semifinals of the China International College Students’ Innovation Competition 2025

Professional Experience

Uniblue Technology Co., Ltd. (BlueFocus Communication Group) | Beijing, China

06/2025 - 08/2025

Storyboard Production Intern | XR Content Production Department

  • Created animation storyboards for the Tengwang Banquet MR project, including the Peony Pavilion “Strolling in the Garden / Interrupted Dream” sequence and the Poyang Lake naval battle MR-to-VR transition
  • Developed shot compositions, character movements, and scene transitions based on the director’s scripts; analyzed film and game references to improve visual storytelling and narrative pacing
  • Revised storyboards based on feedback from the project director and senior storyboard artists; used CapCut, Clip Studio Paint, and Adobe Photoshop in visual production

BNBU Admission Office | Zhuhai, China

09/2024 - 12/2025

Internal & External Affairs Assistant

  • Designed recruitment posters and other visual materials using Canva
  • Assisted admissions staff in organizing and preparing recruitment materials and data sheets

Activities & Leadership

BNBU Candle Art Club | Zhuhai, China

09/2023 - 06/2026

President (06/2025-06/2026); Vice President (06/2024-06/2025)

  • Planned and coordinated 17 club activities, including drawing workshops, murals, outdoor sketching, and shadow puppetry; managed members and event resources

BNBU Animation and Interactive Media Student Union | Zhuhai, China

10/2024 - 06/2026

Vice President, External Affairs

  • Helped organize the AIM-CRAFT exhibition and graduation showcase; designed promotional materials and supported event planning

Beijing Normal-Hong Kong Baptist University | Zhuhai, China

08/2025 - 06/2027

Peer Mentor

  • Supported incoming students with academic and campus-life questions, and organized activities to connect new and returning students; received the Outstanding Peer Mentor Award (2025-2026)

BNBU Ambassador Group | Zhuhai, China

09/2024 - 06/2026

Member, Support and Strategy Research Department

  • Supported campus tours, recruitment activities, departmental events, and large university event setups

Skills

UI/UX & Interactive Development
Figma, Unity, C#, Vuforia, Unreal Engine 5, Processing (Java), Python
3D Modelling & Animation
Maya, Blender, Nomad Sculpt
Illustration & Graphic Design
Photoshop, Procreate, Clip Studio Paint, Illustrator, InDesign, Canva, Xiumi
Video, Motion & Audio
Premiere Pro, After Effects, CapCut, Pro Tools